Prism Town

Precise and Persuasive

In 2022, I was part of the creative execution and campaign rollout for the launch of Prism Town, a new real estate development, overseeing a full-scale brand launch across digital, print, and broadcast platforms.

Scope:

Designed all social media content and print collateral (flyers, brochures, standees, billboards)

Managed daily creative operations and production workflows

Collaborated with multinational agencies to develop TV commercials and execute a nationwide OOH campaign

Oversaw the media launch strategy across major digital platforms with a PKR 30 million budget

Result:
💥 The launch generated PKR 500 million in revenue on day one, marking it as one of the most successful real estate launches in the region.