Launch of Mall Square

A Soft Launch Campaign successfully spanning 90 days.

2.5 Million

Spent on the Soft-Launch Campaign

7 Million

People Reached

5 Units

Sold before Ground-Breaking

Forecast Marketing

Full-Scope Creative & Marketing Execution

In 2024, I played a key role in launching Mall Square with Forecast Marketing, overseeing the end-to-end creative and marketing rollout.

Scope:

Finalized the project logo and branding direction

Designed and launched the social media campaign

Captured drone visuals and produced a complete project video

Designed and printed all key marketing materials — flyers, brochures, and standees

Result:
🎯 Successfully drove early interest, client visits to the office and site, and secured initial bookings of 5 units, establishing strong market traction from day one.

Complete Project Video from Start to Finish